Kamis, 29 Desember 2016

[Bill Carmody] ☆ Online Promotions: Winning Strategies and Tactics [Strategies Book] PDF Ò Read Online eBook or Kindle ePUB

Online Promotions: Winning Strategies and Tactics

Drawing upon his experiences developing online promotions for Fortune 500 clients such as 3Com, AOL, Microsoft, Visa, and Xerox, expert Bill Carmody covers the latest thinking and practices in multi-brand promotions, advertising online promotional campaigns, data-gathering techniques, measuring performance, prom

  • Title : Online Promotions: Winning Strategies and Tactics
  • Author :
  • Rating : 4.80 (691 Vote)
  • Publish :
  • Format : Hardcover
  • Pages : 327 Pages
  • Asin : 1582751323
  • Language : English

Read Or Download Online Promotions: Winning Strategies and Tactics PDF

Drawing upon his experiences developing online promotions for Fortune 500 clients such as 3Com, AOL, Microsoft, Visa, and Xerox, expert Bill Carmody covers the latest thinking and practices in multi-brand promotions, advertising online promotional campaigns, data-gathering techniques, measuring performance, promotion follow-up, and much more. The first hands-on guide devoted exclusively to the subject, this book tells advertising and marketing professionals what they need to know to create and manage online promotions that pop. The only complete guide to creating and managing successful online promotionsAttracting customers and driving sales in today's increasingly crowded, hyper-competitive online marketplace requires sophisticated new promotional techniques using a host of ever-evolving media tools. He also covers a wide range of important related issues, including international and cultural concerns, legal issues, privacy and security, and others.

In a friendly, easily accessible style, he explains the advantages of online promotions over conventional marketing, explores the latest new media technologies, and teaches you how to identify and implement the most appropriate promotion for your business needs. With his expert advice, you'll be able to: * Understand the different types of promotions-from sweepstakes to coupons, rebates, and loyalty programs * Gather data and set clear objectives for your online promotion * Navigate the legal aspects of online promotions and ensure privacy and security for your clients * Decide whether to outsource your promotion campaign or keep it in-house * Partner with another company to create a multibrand promotion * Advertise your online promotion in the right places and increase your customer base * Integrate lessons and promotional databases you acquired into your future marketing efforts The companion Web site at wiley/compbooks/carmody contains: * Sample promotions * Basic templates for creating promotions

BILL CARMODY has several years of experience devising online promotion strategies for such high-profile clients as 3Com, AOL, Microsoft, Visa, and Xerox.

. He's a frequent speaker at industry trade shows and conferences

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